Jasper
Jasper is a purpose-built generative AI platform for marketing teams, agencies, and content-focused businesses, helping them create on-brand content faster across channels. Originally launched as Conversion.ai (later Jarvis) in 2020, it quickly became one of the first mainstream AI copywriting tools, then evolved into a full marketing content automation platform used in 180+ countries. Jasper focuses on brand safety, collaboration, and workflow orchestration rather than being a general-purpose chatbot, positioning itself as “AI built for marketing.”
Products & Solutions
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Jasper AI Platform: Central workspace to generate, edit, and manage written and visual marketing content (blogs, ads, social posts, emails, landing pages) with multi-user collaboration.
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Brand Voice & Knowledge: Tools to encode a company’s tone, guidelines, and reference materials so all AI-generated content stays on-brand and fact-consistent.
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Campaigns & Workflows: Orchestrated flows that turn a single brief into multi-asset campaigns (emails, ads, social, blogs) and automate repetitive marketing tasks.
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Chat & Browser Extension: Chat-style assistant and extension that works inside CMSs, docs, and other web apps to draft or refine content in context.
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Integrations: Connectors to CMS, marketing, and collaboration tools such as HubSpot, Webflow, Google Docs, and more to fit into existing marketing stacks.
Use Cases
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Content Production at Scale: Generating drafts for blogs, landing pages, emails, and ad copy to increase “content velocity” without adding headcount.
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Brand-Consistent Copy: Enforcing style guides and tone across teams and markets via stored brand voice profiles.
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Campaign Ideation & Repurposing: Turning a single idea or long-form asset into many channel-specific pieces (short posts, ads, subject lines, hooks).
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Agency Delivery: Helping agencies serve more clients and outputs with standardized templates and reusable workflows.
Customers & Markets
Jasper primarily serves mid-market and enterprise marketing teams, creative agencies, and fast-growing digital brands, with a global customer base spanning 180+ countries. Typical users include content marketers, performance marketers, copywriters, social media managers, and founders seeking to scale content programs efficiently.
Research, Partnerships & Innovations
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Focus: Applied generative AI for marketing, brand-safe content generation, and team-centric workflows rather than general-purpose chat.
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Partnerships: Backed by investors including Insight Partners, Coatue, Bessemer Venture Partners, IVP, Sapphire Ventures, and HubSpot Ventures; collaborates with major model providers and marketing ecosystems.
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Innovations: Early pioneer of templated GPT-3-based marketing copy (Conversion.ai), evolution into a full AI marketing OS with brand memory, campaign orchestration, and enterprise collaboration features.
Recognition & Funding
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Raised $125 million Series A in 2022 at a reported $1.5 billion valuation, signaling strong market traction in AI marketing.
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Frequently cited in media and industry analyses as one of the leading AI content platforms and an early category-definer in AI copywriting.
Key People
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Dave Rogenmoser – Co-founder & Chairman: Co-founded Jasper and led it through early hypergrowth before transitioning from CEO to chairman.
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Timothy (Tim) Info – CEO: Appointed CEO in 2023 to lead Jasper through its next phase of enterprise-focused growth.
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Co-founders: Chris Hull and JP Morgan also played key roles in building the original Conversion.ai/Jasper product and go-to-market engine.